Internal Reference

SOW Template Observations

A look at how recent SOW documents map to our standardized pricing tiers, and a recommendation for keeping them aligned going forward.

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0
Active Contract Changes
5
Proposed Templates
4
Scope Differences Noted
2
Additional Notes

Recommendation

One change that keeps scope and tier aligned automatically going forward. Nothing changes on existing contracts.

The Idea

5 Tier-Specific SOW Templates

Replace the single PandaDoc template with five versions – one for each pricing tier, plus a custom template for non-standard engagements. Each document would automatically reflect only that tier's deliverables.

Spark
Launch
Accelerate
Dominate
Custom
Why This Helps

Each template locks in the right scope

Right now, the template includes deliverables from all tiers, so it's easy for higher-tier items to carry over into a lower-tier SOW. Separate templates would handle that automatically – each document only lists what's part of that specific plan.

Custom Template

For engagements that don't fit a standard tier

Some clients have intentionally negotiated scope beyond their price tier. That's fine – the custom template would include all available deliverables as options, with a review step to confirm which ones apply to that specific engagement.

Also Worth Noting

Toxic backlink cleanup is being retired from all plans

We've decided to retire this service. Once the templates are updated, this line item drops off automatically.

Existing signed SOWs won't change. This is a forward-looking update only.

What We Noticed

These SOWs include some deliverables from higher tiers than the plan level. This is what prompted the template recommendation above. Nothing changes on active contracts.

Some of these scope decisions were likely made intentionally – for example, to land a new client or accommodate a specific relationship. That's perfectly fine. The point here isn't to second-guess past decisions, just to document what each SOW includes so we can make informed choices on renewals and new templates going forward.
Peddle SOW
$8,500/mo · Custom · April 2026 SOW
Larger Difference
15 hrs/mo SEO bank (on-page, LLM, internal links, site architecture)Dominate
Bi-weekly 45-min calls with Senior VP teamDominate
On-page optimization + internal linkingDominate
QBRs, priority queue, toxic cleanup, content strategyLaunch+
12 DR60+ links/moOK
Some deliverables in this SOW sit at a higher tier than the plan level. Tier-specific templates would keep each plan's deliverables distinct by default.
Auto Transport Prof. SOW
$2,999/mo · Spark · April 2026 SOW
Some Differences
Monthly team meetingsLaunch+
Weekly link status reportsLaunch+
QBRsLaunch+
Monthly KPI reportingLaunch+
7 links/mo (3 DR60+ / 4 DR20-59)Spark
The Spark plan doesn't include scheduled calls or QBRs. A dedicated Spark template would make that distinction automatic.
Northerner SOW
$10,000/mo · Accelerate
Some Differences
On-page auditDominate
Internal linking auditDominate
Weekly standup callsAbove tier
Monthly call, QBRs, KPI reportingAccelerate
13 DR60+ links/mo (Accelerate standard is 11)Custom
On-page and internal linking are part of the Dominate tier. An Accelerate template would only list Accelerate-level deliverables, keeping the scope clear.
Skillable SOW
$5,000/mo · Between Spark & Launch
Some Differences
6 links/mo, all DR60+ (DR 60-90 range)Custom
Phase 1: 7,500 words of content (~5 articles, briefs, optimization)Custom
1x monthly strategic SEO sessionLaunch+
Toxic link auditLaunch+
Weekly status updates, KPI reporting, link trackingOK
This engagement falls between standard tiers. All links are DR60+, which compensates for the lower count. Phase 1 content adds value beyond standard link building. A custom template would clarify which deliverables are included at this price point.

Additional Notes

These are either no longer active or have an open question to revisit.

Superviral
$8,000/mo (downsized from $18,500)
TBD
Original SOW: 30 hrs/mo VP SEO timeUnconfirmed
20 DR60+ links/mo at current planOK
Downsized to $8K. The SOW reviewed was the original $18,500 contract. Worth confirming whether the 30-hour commitment was adjusted when the plan changed.
Hemlane
$10,000/mo · Churned March 26, 2026
Churned
9 hrs/mo SEO bank (on-page, IL, cannibalization)Dominate
Toxic link auditLaunch+
No longer active. If Hemlane returns, a tier-specific template would ensure the new SOW aligns correctly.